What is the purpose of a website? We’ve had the good fortune of working with many different clients across a wide range of industries.
A question I often get from prospective clients is, ‘Have you ever done a website in XYZ industry’?
Many times We have, but even when We haven’t, it doesn’t matter. Here’s why.
WHAT IS A WEBSITE?
A website is not really about the thing that you’re selling or the information you are presenting.
Nor is it about you or your company.
The website is about your prospect and their needs. And communicating in a clear, specific and persuasive manner to their needs.
CREATING A WEBSITE FOR YOUR BUSINESS/ NGO/ ORGANISATION/ INSTITUTION
Here’s how We think of a website. There is a specific person with a specific problem looking to fill a specific need.
They came from somewhere, (be it Google, Yelp, referral, etc.). And they are looking for something (trying to solve a certain problem). Finally, there is a next step they want to take (fixing the problem they have, gathering more information, evaluate different options, etc…).
Here is the challenge when it comes to designing a website. First, you need to recognize that there is more than one type of person coming to the site. Second that each person comes with different needs, looking to solve different problems.
The goal then is identifying who are the different user types who are coming to your website. Then to identify what specifically are the problems they are trying to solve. And then to make sure each user’s needs are clearly displayed in a visually compelling manner (people don’t like to read these days).